My Journey

I’m a passionate and versatile Creative Designer with 13 years of experience in Fashion and Textiles, specialising in womenswear, menswear, and kidswear collections. Over the years, I’ve had the opportunity to conceptualise and develop market-relevant fashion ranges for leading domestic and international brands, with a strong focus on trend-driven storytelling and product innovation.

Alongside fashion design, I bring extensive expertise in textile prints, surface patterns, and graphic artworks, having created a wide variety of original All-Over Prints (AOPs), placement graphics, and textile concepts for both apparel and home furnishings. My strength lies in combining hand-drawn illustration techniques with digital development, resulting in designs that are both artistically unique and commercially relevant.

I believe in designing with purpose — blending creativity, market insights, and visual storytelling to deliver collections that are distinctive, trend-aligned, and brand-specific.